Drinking too much?
Typically before reaching the age of eighteen a youngster will have been exposed to more than 100,000 examples of alcoholic advertising. This tells us that alcohol is fun, sporting, sexy and even good for your health. This contrasts sharply with independent science which shows conclusively that alcohol is a Category 1 carcinogen (WHO/IARC 1988), highly addictive and the most damaging drug in our society (D. Nutt et al 2008). These are facts. Alcohol creates dependence for anyone who drinks regularly. Many of us will drink unless there is a reason not to; eg. work in the morning, pick up the children, got to drive home. These events act as brakes…